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Blue Rose Capital Advisors is an independent financial advisory firm that does not engage in underwriting activities. We are registered with the Securities and Exchange Commission (SEC) and Municipal Securities Rulemaking Board (MSRB) as a Municipal Advisor. Because we have not engaged in underwriting activities in our history, we generally qualify as an Independent Registered Municipal Advisor (IRMA).
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Blue Rose Introduces DeveloP3rs



Blue Rose Introduces DeveloP3rs - A Division of Blue Rose Capital Advisors.

DeveloP3rs is proud to be a division of Blue Rose Capital Advisors, a firm that recognizes the strategic value of Public-Private Partnerships (“P3s”) and is poised to deliver value to its clients with vigorous, robust guidance throughout the evaluation, pursuit, and implementation of the P3 transaction. Blue Rose provides sophisticated financial advisory services, and as an extension of those services or on a special advisory basis, we add tremendous value in the delivery of independent evaluation, negotiation, and execution of P3s. Consistent with our debt and derivatives advisory services, we maintain an unbiased, holistic, and independent approach in the consideration of the institutional impact of available P3 solutions.

Want to Learn More?


Join us on March 10, 2020, from 12pm-2pm for a Lunch & Learn session at the Edina Country Club. DeveloP3rs is bringing you an amazing line-up of business professionals to discuss P3.


RSVP Today!


The DeveloP3rs core team is Johan Rosenberg, Chairman, and Justin Krieg, Vice President.


B.J. "Johan" Rosenberg, Chairman


Johan Rosenberg is the General Partner of TRIL 1 LP, a holding company which owns a number of companies including Blue Rose Capital Advisors, HedgeStar, and MuniPriceTracker. In addition to company management, Johan provides advice on capital markets transactions, the execution of public-private partnerships, and the accounting treatment of complex financial instruments.

Johan holds a master of business administration degree with concentrations in finance and accounting from the University of Saint Thomas, and a bachelor’s degree in economics from the University of Minnesota. Mr. Rosenberg passed the MSRB Series 50 Examination to become a qualified municipal advisor representative. He also earned a Chartered Alternative Investment Analyst (CAIA) designation from the Chartered Alternative Investment Analyst Association.


Justin Krieg, Ph.D., Vice President

Justin Krieg, Ph.D., Vice President, joined the TRIL companies in April 2018. Dr. Krieg provides financial and economic consulting services to the firm’s clients. Within the firm’s P3 Advisory Practice, Dr. Krieg utilizes his knowledge and experience to assist clients in understanding the P3 approach to procurement, determining the appropriateness of the range of delivery methods, and ensuring that the long-term P3 partnerships rest on a secure financial and economic foundation. Dr. Krieg’s recent work includes preliminary stage evaluations and education of undergraduate housing at Walsh College and Michigan Tech University, as well as evaluations of delivery methods for energy/utility related projects at Calvin College (now Calvin University) and Lawrence University.


Dr. Krieg holds a Ph.D. in Economics from Purdue University, with fields in econometrics, finance, and experimental economics. He also holds a master’s degree in Economics from Purdue University and a bachelor’s degree in Financial Economics from Western Washington University. Dr. Krieg passed the MSRB Series 50 Examination to become a qualified municipal advisor representative.

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